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Tesco Shares Gain Amid Price-Matching Strategy with Aldi

Tesco Shares Gain Amid Price-Matching Strategy with Aldi

Author:

Global Cryptocurrency

Published:

2026-01-26 12:15:02

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BTCCSquare news:

Tesco PLC (TSCO.L) shares ROSE 0.9% to 416.8 pence in early London trading, buoyed by aggressive pricing tactics and a £1.45 billion share buyback program. The retailer's decision to match Aldi's prices on over 650 products has strengthened customer loyalty and fresh food sales, even as wage growth slows and consumer spending remains cautious.

CEO Ken Murphy attributes the 3.2% holiday sales growth to strategic investments in value and service, alongside the successful Clubcard loyalty program. Market confidence persists, though margin expansion faces headwinds from economic uncertainty.

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